000 00561pam a2200193a 44500
008 160408b1998 xxu||||| |||| 00| 0 eng d
020 _a0136328601
082 _a658.802
_bK455S8
100 _aKerin,Roger A.
245 1 _aSTRATEGIC MARKETING PROBLEMS
_cCASES AND COMMENTS
250 _a8th
260 _a
_bPrentice Hall, New Jersey
_c1998
300 _axii,723
650 _aMarketing -- Decision Making -- Case Studies
650 _aMarketing -- Management -- Case Studies
700 _aPeterson,Robert A.
964 _gCIRC
997 _aA136950 C
999 _c341836
_d341836