000 00512pam a2200181a 44500
008 160408bc1998 xxu||||| |||| 00| 0 eng d
082 _a658.802
_bB431A
100 _aBanerjee,Bibek
245 1 _aASHIMA ATTIRES (B)
260 _a
_bIndian Institute Of Management, Ahmedabad
_cc1998
300 _a16
440 _aIndian Institute Of Management, Ahmedabad
_vMar-320
650 _aMarketing Management
650 _aBrand Name Products
700 _aRaghuram,G.
964 _gCIRC
997 _aA139276 C
999 _c341732
_d341732