000 00437pam a2200145a 44500
008 160408bc1979 xxu||||| |||| 00| 0 eng d
082 _a659.1315
_bM312I
100 _aManendra Mohan
245 1 _aINDUSTRIAL ADVERTISING
260 _a
_bIndian Institute Of Management,Ahmedabad
_cc1979
440 _aIndian Institute Of Management, Ahmedabad
_vMar-237 R
650 _aAdvertising, Industrial
964 _gCIRC
997 _aA139302 C
999 _c341702
_d341702