000 00493pam a2200169a 44500
008 160408b xxu||||| |||| 00| 0 eng d
082 _a658.8342
_bJ199N
100 _aJain,Abhinandan K.
245 1 _aNOTE ON MEASUREMENT AND SCALLING IN MARKETING
260 _a
_bIndian Institute Of Management, Ahmedabad
_c
300 _a21
440 _aIndian Institute Of Management, Ahmedabad
_vMar-117
650 _aMarketing
650 _aConsumer Behavior
964 _gCIRC
997 _aA139298 C
999 _c341700
_d341700