000 00473pam a2200169a 44500
008 160408b xxu||||| |||| 00| 0 eng d
082 _a658.81
_bM312C
100 _aMohan,Manendra
245 1 _aCREATIVE JUDEMENT IN ADVERTISING
260 _a
_bIndian Institute Of Management, Ahmedabad
_c
300 _a8
440 _aIndian Institute Of Management, Ahmedabad
_vMar-221
650 _aAdvertising
650 _aSales Promotion
964 _gCIRC
997 _aA139309 C
999 _c341322
_d341322