000 | 00484pam a2200169a 44500 | ||
---|---|---|---|
008 | 160408bc1979 xxu||||| |||| 00| 0 eng d | ||
082 |
_a658.81 _bM312CE |
||
100 | _aMohan,Manendra | ||
245 | 1 | _aCREATIVE EXECUTION IN ADVERTISING | |
260 |
_a _bIndian Institute Of Management, Ahmedabad _cc1979 |
||
300 | _a8 | ||
440 |
_aIndian Institute Of Management Ahmedabad _vMar-218 |
||
650 | _aAdvertising | ||
650 | _aSales Promotion | ||
964 | _gCIRC | ||
997 | _aA139307 C | ||
999 |
_c341321 _d341321 |