000 00484pam a2200169a 44500
008 160408bc1979 xxu||||| |||| 00| 0 eng d
082 _a658.81
_bM312CE
100 _aMohan,Manendra
245 1 _aCREATIVE EXECUTION IN ADVERTISING
260 _a
_bIndian Institute Of Management, Ahmedabad
_cc1979
300 _a8
440 _aIndian Institute Of Management Ahmedabad
_vMar-218
650 _aAdvertising
650 _aSales Promotion
964 _gCIRC
997 _aA139307 C
999 _c341321
_d341321