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| 100 | _aJain,S C | ||
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_aMARKETING PLANNING AND STRATEGY _cCASEBOOK |
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| 250 | _a6th | ||
| 260 |
_a _bSouth-Western/Thomson Learning, Australia _cc2001 |
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| 300 | _a363 | ||
| 650 | _aMarketing -- Management | ||
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