000 00483pam a2200157a 44500
008 160408bc1981 xxu||||| |||| 00| 0 eng d
082 _a658.83
_bJ199NO
100 _aJain,Abhinandan,Dholakia,Ruby Roy
245 1 _aNOTE ON SCALING IN MARKETING RESEARCH
260 _a
_bIndian Institute Of Management,Ahmedabad
_cc1981
300 _a16
440 _aIndian Institute Of Management, Ahmedabad
_vMar-255
650 _aMarketing Research
964 _gCIRC
997 _aA139290 C
999 _c340864
_d340864