| 000 | 01332pam a2200337a 44500 | ||
|---|---|---|---|
| 005 | 20180912120531.0 | ||
| 008 | 160408b2001 xxu||||| |||| 00| 0 eng d | ||
| 020 | _a8124202192 | ||
| 040 | _cIIT Kanpur | ||
| 041 | _aeng | ||
| 082 |
_a658.8 _bAr75 |
||
| 245 | 1 |
_aThe art of marketing [9 volumes set] _cGeoff Lancaster ... [et al.] |
|
| 260 |
_aNew Delhi _bCrest Publishing House _c2001 |
||
| 300 | _avarious pagings | ||
| 505 | _aContents: v. 1. A step by step guide to all the tools of marketing -- v. 2. A guide to going global -- v. 3. A guide to planning, skills and techniques -- v. 4. A guide to strategy, planning and targeting -- v. 5. A guide to strategy, planning and development -- v. 6. planning and developing strategy -- v. 7. A practical guide to planning your strategy -- v. 8. Get to know your customers and win their loyalty -- v. 9. Successful promotion on the net | ||
| 650 | _aMarketing | ||
| 700 | _aLancaster, Geoff | ||
| 700 | _aReynolds, Paul | ||
| 700 | _aLewis, Keith | ||
| 700 | _aHousden, Matthew | ||
| 700 | _aYadin, Daniel L. | ||
| 700 | _aFarbey, A. D. | ||
| 700 | _aMorse, Stephen | ||
| 700 | _aBrannan, Tom | ||
| 700 | _aRandall, Geoffrey | ||
| 700 | _aStone, Merlin | ||
| 700 | _aWoodcock, Neil | ||
| 700 | _aMachtynger, Liz | ||
| 700 | _aDavis, Judy | ||
| 942 | _cREF | ||
| 999 |
_c340765 _d340765 |
||