| 000 | 00485pam a2200181a 44500 | ||
|---|---|---|---|
| 008 | 160408b1998 xxu||||| |||| 00| 0 eng d | ||
| 020 | _a0321014111 | ||
| 082 |
_a658.82 _bT239A |
||
| 100 | _aTellis,Gerard J | ||
| 245 | 1 | _aADVERTISING AND SALES PROMOTION STRATEGY | |
| 260 |
_a _bAddison-Wesley, Reading,Mass. _c1998 |
||
| 300 | _axvii,483 | ||
| 650 | _aAdvertising | ||
| 650 | _aSales Promotion | ||
| 650 | _aMarketing -- Management | ||
| 964 | _gCIRC | ||
| 997 | _aA137872 C | ||
| 999 |
_c340322 _d340322 |
||