| 000 | 00489pam a2200169a 44500 | ||
|---|---|---|---|
| 008 | 160408bc2000 xxu||||| |||| 00| 0 eng d | ||
| 020 | _a0074636642 | ||
| 082 |
_a659.1 _bJ718B |
||
| 100 | _aJones,John Phillip | ||
| 245 | 1 |
_aBEHIND POWERFUL BRANDS _cFROM STRATEGY TO CAMPAIGN |
|
| 260 |
_a _bTata Mcgraw-Hill Publishing Co. Ltd., New Delhi _cc2000 |
||
| 300 | _ax,332 | ||
| 650 | _aAdvertising -- Brand Name | ||
| 650 | _aProducts -- India | ||
| 964 | _gCIRC | ||
| 997 | _aA138758 C | ||
| 999 |
_c339296 _d339296 |
||