000 00573pam a2200181a 44500
008 160408bc2003 xxu||||| |||| 00| 0 eng d
020 _a812591427X
082 _a658.8270954
_bM789B
100 _aMoorthi,Y L R
245 1 _aBRAND MANAGEMENT
_cTHE INDIAN CONTEXT
260 _a
_bVikas Publishing House Pvt. Ltd., New Delhi
_cc2003
300 _axi,171
500 _aIncludes Bibliographical References And Index
650 _aBrand Name Products -- India -- Management
650 _aHealth Products -- India -- Marketing
964 _gCIRC
997 _aA149473 C
999 _c339083
_d339083