| 000 | 00561pam a2200181a 44500 | ||
|---|---|---|---|
| 008 | 160408b2001 xxu||||| |||| 00| 0 eng d | ||
| 020 | _a0471846155 | ||
| 082 |
_a658.8 _bT249R |
||
| 100 | _aTemporal,Paul | ||
| 245 | 1 |
_aROMANCING THE CUSTOMER _cMAXIMIZING BRAND VALUE THROUGH POWERFUL RELATIONSHIP MANAGEMENT |
|
| 260 |
_a _bJohn Wiley & Sons (Asia) Pte. Ltd., Singapore _c2001 |
||
| 300 | _axii,211 | ||
| 650 | _aRelationship Marketing | ||
| 650 | _aBrand Name Prodcuts -- Marketing | ||
| 700 | _aTrott,Martin | ||
| 964 | _gCIRC | ||
| 997 | _aA135776 C | ||
| 999 |
_c337821 _d337821 |
||