000			00528pam a2200169a 44500
008			160408b1999 xxu||||| |||| 00| 0 eng d
020			_a0684854236
082			_a658.8 _bSCH56E
100			_aSchmitt,Bernd H.
245	1		_aEXPERIMENTAL MARKETING _cHOW TO GET CUSTOMERS TO SENSE, FEEL, THINK,ACT, AND RELATE TO YOUR COMPANY AND BRANDS
260			_a _bFree Press, New York _c1999
300			_axviii,280
650			_aBrand Name Products -- Marketing
650			_aCorporate Image
964			_gCIRC
997			_aA135765 C
999			_c337818 _d337818