| 000 | 00540pam a2200181a 44500 | ||
|---|---|---|---|
| 008 | 160408bc2000 xxu||||| |||| 00| 0 eng d | ||
| 020 | _a0749429771 | ||
| 082 |
_a659.1019 _bSU84A2 |
||
| 100 | _aSutherland,Max,Sylvester,Alice K | ||
| 245 | 1 |
_aADVERTISING AND THE MIND OF THE CONSUMER _cWHAT WORKS, WTHAT DOESN'T AND WHY |
|
| 250 | _a2nd | ||
| 260 |
_a _bKogan Page, London _cc2000 |
||
| 300 | _axiii,326 | ||
| 650 | _aAdvertising And Psychological Aspects | ||
| 650 | _aConsumer Behaviour | ||
| 964 | _gCIRC | ||
| 997 | _aA133531 C | ||
| 999 |
_c337374 _d337374 |
||