000 00526pam a2200193a 44500
008 160408b1998 xxu||||| |||| 00| 0 eng d
020 _a0538867701
082 _a658.8342
_bAS71C6
100 _aAssael,Henry
245 1 _aCONSUMER BEHAVIOR
_cAND MARKETING ACTION
250 _a6th
260 _a
_bSouth-Western Pub., Cincinnati, Oh.
_c1998
300 _axviii,718
500 _aIncludes Index
650 _aConsumer Behavior
650 _aMotivational Research (Marketing)
964 _gCIRC
997 _aA130282 C
999 _c333452
_d333452