000 00526pam a2200193a 44500
008 160408b1996 xxu||||| |||| 00| 0 eng d
020 _a0844235040
082 _a659.2
_bM333I
100 _aMarconi,Joe
245 1 _aIMAGE MARKETING
260 _a
_bNtc Business Books, New York
_c1996
300 _axviii,232
500 _aIncludes Bibliographical References And Index
650 _aCorporate Image
650 _aAdvocacy Advertising
650 _aMass Media And Business
964 _gCIRC
997 _aA126175 C
999 _c330985
_d330985