000 00538pam a2200193a 44500
008 160408bc1996 xxu||||| |||| 00| 0 eng d
020 _a0673991458
082 _a658.8
_bR927S
100 _aRust,Ronald D., Zahorik,Anthony J.
245 1 _aSERVICE MARKETING
260 _a
_bHarper Collins College Pub., New York
_cc1996
300 _axx,508
500 _aIncludes Index
650 _aService Industries -- Marketing
650 _aCustomer Service
700 _aKeiningham,Timothy L.
964 _gCIRC
997 _aA126171 C
999 _c330983
_d330983