000 | 00497pam a2200181a 44500 | ||
---|---|---|---|
008 | 160408bc1990 xxu||||| |||| 00| 0 eng d | ||
020 | _a0074624016 | ||
082 |
_a658.827 _bSE55B |
||
100 | _aSengupta,Subroto | ||
245 | 1 |
_aBRAND POSITIONING _cSTRATEGIES FOR COMPETITIVE ADVANTAGE |
|
260 |
_a _bTata Mcgraw-Hill, New Delhi _cc1990 |
||
300 | _aviii,299 | ||
500 | _aIncludes Index | ||
650 | _aBrand Name Products | ||
650 | _aAdvertising | ||
964 | _gCIRC | ||
997 | _aA124112 C | ||
999 |
_c327921 _d327921 |