000 | 00601pam a2200205a 44500 | ||
---|---|---|---|
008 | 160408bc1993 xxu||||| |||| 00| 0 eng d | ||
020 | _a0131192310 | ||
082 |
_a658.802 _bC268s2 |
||
100 | _aSwayne, Linda E. | ||
245 | 1 | _aCASES IN STRATEGIC MARKETING | |
250 | _a2nd | ||
260 |
_aEnglewood Cliffs _bPrentice-Hall _cc1993 |
||
300 | _axxvii,819 | ||
500 | _aIncludes Bibliographical References | ||
650 | _aMarketing -- Decision Making -- Case Studies | ||
650 | _aMarketing -- Management -- Case Studies | ||
700 | _aGinter, Peter M. | ||
964 | _gCIRC | ||
997 | _aA116244 C | ||
999 |
_c327338 _d327338 |