000			00471pam a2200169a 44500
008			160408b1983 xxu||||| |||| 00| 0 eng d
082			_a659.1 _bP277c
100			_aPatti, Charles H.
245	1		_aCASES IN ADVERTISING AND PROMOTION MANAGEMENT
260			_aNew York _bWiley _c1983
300			_aviii,256
650			_aAdvertising -- Case Studies
650			_aSales Promotion -- Case Studies
700			_aMurphy, John H.
964			_gCIRC
997			_aA81506 C
999			_c304915 _d304915