000 00431pam a2200169a 44500
008 160408b1981 xxu||||| |||| 00| 0 eng d
082 _a659.1
_bB637a
100 _aBolen, William H.
245 1 _aADVERTISING
260 _aNew York
_bWiley
_c1981
300 _axviii,504
440 _aWiley Series In Marketing
_v
650 _aAdvertising -- United States
650 _aAdvertising
964 _gCIRC
997 _aA70288 C
999 _c304914
_d304914