000 | 00489pam a2200181a 44500 | ||
---|---|---|---|
008 | 160408b1983 xxu||||| |||| 00| 0 eng d | ||
082 |
_a659.1 _bAa41a2 |
||
100 | _aAaker, David A. | ||
245 | 1 | _aADVERTISING MANAGEMENT | |
250 | _a2nd | ||
260 |
_aNew Delhi _bPrentice-Hall _c1983 |
||
300 | _axiii,560 | ||
440 |
_aPrentice-Hall International Series In Management _v |
||
650 | _aAdvertising Management | ||
700 | _aMyers, John G. | ||
964 | _gCIRC | ||
997 | _aA81415 C | ||
999 |
_c304912 _d304912 |