000 00489pam a2200181a 44500
008 160408b1983 xxu||||| |||| 00| 0 eng d
082 _a659.1
_bAa41a2
100 _aAaker, David A.
245 1 _aADVERTISING MANAGEMENT
250 _a2nd
260 _aNew Delhi
_bPrentice-Hall
_c1983
300 _axiii,560
440 _aPrentice-Hall International Series In Management
_v
650 _aAdvertising Management
700 _aMyers, John G.
964 _gCIRC
997 _aA81415 C
999 _c304912
_d304912