| 000 | 00439pam a2200157a 44500 | ||
|---|---|---|---|
| 008 | 160408b1984 xxu||||| |||| 00| 0 eng d | ||
| 082 |
_a658.8 _bC266 |
||
| 100 | _aMciver, Colin | ||
| 245 | 1 | _aCASE STUDIES IN MARKETING, ADVERTISING AND PUBLIC RELATIONS | |
| 260 |
_aLondon _bHeinemann _c1984 |
||
| 300 | _aviii,224 | ||
| 650 | _aMarketing Management -- Case Studies | ||
| 650 | _aAdvertising | ||
| 964 | _gCIRC | ||
| 997 | _aA84349 C | ||
| 999 |
_c304889 _d304889 |
||