000 00609pam a2200157a 44500
008 160408bc1968 xxu||||| |||| 00| 0 eng d
082 _a659.1019
_bB326a
100 _aBauer, Raymond Augustine
245 1 _aADVERTISING IN AMERICA
_cTHE CONSUMER VIEW
260 _aBoston
_bDivision Of Research, Graduate School Of Business Administration, Harvard University
_cc1968
300 _axxvi,473
500 _aA Report And Interpretation Of The American Association Of Advertising Agencies Study On The Consumer Judgment Of Advertising
700 _aGreyser, Stephen A.
964 _gCIRC
997 _aA8422 C
999 _c268961
_d268961