000 | 00609pam a2200157a 44500 | ||
---|---|---|---|
008 | 160408bc1968 xxu||||| |||| 00| 0 eng d | ||
082 |
_a659.1019 _bB326a |
||
100 | _aBauer, Raymond Augustine | ||
245 | 1 |
_aADVERTISING IN AMERICA _cTHE CONSUMER VIEW |
|
260 |
_aBoston _bDivision Of Research, Graduate School Of Business Administration, Harvard University _cc1968 |
||
300 | _axxvi,473 | ||
500 | _aA Report And Interpretation Of The American Association Of Advertising Agencies Study On The Consumer Judgment Of Advertising | ||
700 | _aGreyser, Stephen A. | ||
964 | _gCIRC | ||
997 | _aA8422 C | ||
999 |
_c268961 _d268961 |