000			00579pam a2200205a 44500
008			160408bc1968 xxu||||| |||| 00| 0 eng d
082			_a659.111 _bR565a
100			_aDalbey, Homer M.
245	1		_aADVERTISING MEASUREMENT AND DECISION MAKING
260			_aBoston _bAllyn & Bacon _cc1968
300			_axx,103
440			_aMarketing Science Institute. Series Of Books _v
500			_aBibliography : P. 94-97
650			_aAdvertising
650			_aDecision-Making
650			_aMarketing Management
700			_aWind, Yoram
964			_gCIRC
997			_aA5967 C
999			_c268960 _d268960