000 00384pam a2200157a 44500
008 160408b1973 xxu||||| |||| 00| 0 eng d
082 _a659.1
_bK678
100 _aKleppner, Otto
245 1 _aADVERTISING PROCEDURE
250 _a6th
260 _aN. J. Englewood Cliffs
_bPrentice-Hall
_c1973
300 _a750
650 _aAdvertising
964 _gCIRC
997 _aA40724 C
999 _c268959
_d268959