| 000 | 00598pam a2200181a 44500 | ||
|---|---|---|---|
| 008 | 160408bc1969 xxu||||| |||| 00| 0 eng d | ||
| 082 |
_a659.1 _bW56m |
||
| 100 | _aWheatley, John J. | ||
| 245 | 1 |
_aMEASURING ADVERTISING EFFECTIVENESS _cSELECTED READINGS |
|
| 260 |
_aHomewood, Ill. _bR. D. Irwin _cc1969 |
||
| 300 | _aix,233 | ||
| 440 |
_aAma Reprint Series _v |
||
| 500 | _aIncludes Bibliographies | ||
| 500 | _aArticles Selected From Materials Published By The American Marketing Association | ||
| 650 | _aAdvertising -- Addresses, Essays, Lectures | ||
| 964 | _gCIRC | ||
| 997 | _aA6776 C | ||
| 999 |
_c268921 _d268921 |
||