000 00603pam a2200205a 44500
003 OSt
005 20160914170740.0
008 160408bc1969 xxu||||| |||| 00| 0 eng d
040 _cIIT Kanpur
082 _a658.8008
_bL391m
100 _aLavidge, Robert J.
245 1 _aMARKETING AND SOCIETY
_bTHE CHALLENGE
_cRobert J. Lavidge
260 _aHomewood, Ill.
_bR. D. Irwin
_cc1969
300 _aviii,216
440 _aAma Reprint Series
500 _aIncludes Bibliographical References
650 _aMarketing -- Addresses, Essays, Lectures
700 _aHolloway, Robert J.
942 _2ddc
_cBK
999 _c268631
_d268631