000 00519pam a2200181a 44500
008 160408bc1968 xxu||||| |||| 00| 0 eng d
082 _a658.57
_bEa77n
100 _aEastlack, J. O.
245 1 _aNEW PRODUCT DEVELOPMENT
260 _aChicago
_bAmerican Marketing Association
_cc1968
300 _axii,148
440 _aMarketing For Executives Series
_vNo. 13
500 _aIncludes Bibliographical References
650 _aNew Products
650 _aProduct Management
964 _gCIRC
997 _aA6546 C
999 _c268600
_d268600