000 | 00555pam a2200193a 44500 | ||
---|---|---|---|
008 | 160408bc1966 xxu||||| |||| 00| 0 eng d | ||
082 |
_a658.8 _bL499cE |
||
100 | _aLeduc, Robert | ||
245 | 1 | _aHOW TO LAUNCH A NEW PRODUCT | |
260 |
_aLondon _bCrosby Lockwood _cc1966 |
||
300 | _axii,130 | ||
500 | _aBibliography : P. 120-121 | ||
500 | _aOriginally Published As Comment Lancer Un Produit Nouveau. Paris, Dunod, 1964 | ||
650 | _aNew Products | ||
650 | _aMarketing | ||
700 | _aWardle, John | ||
964 | _gCIRC | ||
997 | _aA22407 C | ||
999 |
_c245203 _d245203 |