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1.
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SERVICE MARKETING
by Rust,Ronald D., Zahorik,Anthony J | Keiningham,Timothy L. Material type:  Book Description: xx,508.Publisher: Harper Collins College Pub., New York c1996Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 R927S] (1).
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2.
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MARKETING YOUR SERVICES
by Crandall,Rick. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xi,308.Publisher: Contemporary Publishing Co., Chicago 1996Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 C85M] (1).
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3.
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PRINCIPLES OF SERVICES MARKETING
by Palmer,Adrian. Edition: 3rdMaterial type: Book Description: xvi,516.Publisher: Mcgraw-Hill, London c2001Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 P182P3] (1).
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4.
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SERVICES MARKETING
by Zeithaml,Valarie A | Bitner,Mary Jo. Edition: 2ndMaterial type: Book; Format:
print
; Literary form:
not fiction
Description: xviii,620.Publisher: Irwin/Mcgraw-Hill, Boston 2000Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 Z37S2] (1).
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5.
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SERVICES MARKETING MANAGEMENT
by Kasper,Hans,Helsdingen, Piet Van | Gabbott,Mark. Edition: 2ndMaterial type: Book; Format:
print
; Literary form:
not fiction
Description: xviii,554.Publisher: John Wiley And Sons Ltd.,Chichester 2006Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 K153S2] (1).
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6.
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Marketing your service business
by Ruskin-Brown, Ian. Material type: Book; Format:
print
; Literary form:
not fiction
Description: viii, 260p.Publisher: New Delhi Viva Books 2007Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 338.40688 R897m] (1).
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7.
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Professional services marketing
: how the best firms build premier brands, thriving lead generation engines, cultures of business development success
by Schultz, Mike | Doerr, John E. Edition: 2ndMaterial type: Book; Format:
print
; Literary form:
not fiction
Description: xv, 352p.Publisher: Singapore John Wiley & Sons 2013Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 Sch82p2] (1).
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8.
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Services marketing
: people, technology, strategy
by Wirtz, Jochen | Lovelock, Christopher | Chatterjee, Jayanta. Edition: 8th ed.Material type: Book; Format:
print
; Literary form:
not fiction
Description: xxii, 817p.Publisher: Noida Pearson 2018Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 658.8 W74s8] (1).
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