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Welcome to P K Kelkar Library, Online Public Access Catalogue (OPAC)

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1.
ROMANCING THE CUSTOMER

by Temporal,Paul | Trott,Martin.

Material type: book Book; Format: print ; Literary form: not fiction Description: xii,211.Publisher: John Wiley & Sons (Asia) Pte. Ltd., Singapore 2001Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 T249R] (1).

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2.
HANDBOOK OF RELATIONSHIP MARKETING.

by Jagdish N. Sheth,Atul No Parvatiyar | Parvatiyar,Atul.

Material type: book Book; Format: print ; Literary form: not fiction Description: xiv,660.Publisher: Response Books, New Delhi 2000Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 H192] (1).

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3.
MANAGING CUSTOMER RELATIONSHIPS ON THE INTERNET

by Lindstrand,Angelika,Johanson,Jan | Sharma,Dharma Deo.

Material type: book Book; Format: print ; Literary form: not fiction Description: x,307.Publisher: Elsevier, Amsterdam 2006Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.812 M311] (1).

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4.
H-CRM

by Das,Kallol.

Material type: book Book; Format: print ; Literary form: not fiction Description: xix,224.Publisher: Viva Books Pvt. Ltd., New Delhi 2004Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.812 D26H] (1).

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5.
RETAIL THERAPY

by Jones,Rob | Murphy,Dan.

Material type: book Book; Format: print ; Literary form: not fiction Description: viii,200.Publisher: Palgrave, Hampshire 2003Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.87 J724R] (1).

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6.
RELATIONSHIP MARKETING

by .

Material type: book Book; Format: print ; Literary form: not fiction Description: xvii,459.Publisher: Springer-Verlag, Berlin 2000Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.812 R279] (1).

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7.
Relationship marketing : a consumer experience approach

by Baron, Steve | Conway, Tony.

Material type: book Book; Format: print ; Literary form: not fiction Description: viii, 202p.Publisher: Los Angeles Sage 2010Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.812 B268r] (1).

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