Welcome to P K Kelkar Library, Online Public Access Catalogue (OPAC)

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1. The blackwell encyclopedic dictionary of marketing

by Lewis, Barbara R [ed.] | Littler, Dale [ed.].

Material type: book Book; Format: print ; Literary form: not fiction Description: vii, 274p.Publisher: Oxford Blackwell Business 1999Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 658.5003 B561l] (1).

2. The blackwell encyclopedic dictionary of operations management

Material type: book Book; Format: print ; Literary form: not fiction Description: viii, 256p.Publisher: Oxford Blackwell Scientific 1999Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 658.5003 B561s] (1).

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