The silver market phenomenon : marketing and innovation in the aging society
By: .
Contributor(s): Kohlbacher, Florian, Ed.
Material type:
BookPublisher: Berlin Springer 2011Edition: 2nd.Description: xxxiv, 463p.ISBN: 9783642143373.Subject(s): Marketing - Social aspects | Population aging -- Economic aspectsDDC classification: 658.800846 | Si39m2
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Books
|
PK Kelkar Library, IIT Kanpur | General Stacks | 658.800846 Si39m2 (Browse shelf) | Available | A174574 |
Total holds: 0
There are no comments for this item.