Welcome to P K Kelkar Library, Online Public Access Catalogue (OPAC)

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1. MARKETING

by J. No Eliashberg,G. L. Lilien | Lilien,G. L.

Material type: book Book Description: xiv,895.Publisher: North-Holland, Amsterdam c1993Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 M341E] (1).

2. QUANTITATIVE MODELS IN MARKETING RESEARCH

by Franses,Philip Hans | Papp,Richard.

Material type: book Book; Format: print ; Literary form: not fiction Description: xiii,206.Publisher: Cambridge Univ. Press, Cambridge 2001Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.83015118 F857Q] (1).

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