Welcome to P K Kelkar Library, Online Public Access Catalogue (OPAC)

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1. CONTEMPORARY MARKETING AND CONSUMER BEHAVIOR

by John F. Sherry | Sherry,John F.

Material type: book Book Description: xvii,482.Publisher: Sage Publications, London c1995Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8342 C767S] (1).

2. The silver market phenomenon : marketing and innovation in the aging society

by | Kohlbacher, Florian, Ed.

Edition: 2ndMaterial type: book Book; Format: print ; Literary form: not fiction Description: xxxiv, 463p.Publisher: Berlin Springer 2011Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.800846 Si39m2] (1).

3. Marketing ethics

by Brenkert, G.G.

Material type: article Article Description: xii.Publisher: Blackwell Publishing, Malden 2008Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 174.9381 B75m] (1).

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