BUILDING BRANDS AND BELIEVERS
By: Wertime,Kent.
Material type:
BookPublisher: John Wiley & Sons (Asia) Pte. Ltd., Singapore 2002Description: xvi,267.ISBN: 0470820675.Subject(s): Brand Choice | Marketing -- Psychological Aspects | Consumer BehaviorDDC classification: 658.8342 | W499B
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Books
|
PK Kelkar Library, IIT Kanpur | General Stacks | 658.8342 W499B (Browse shelf) | Available | A151325 |
Total holds: 0
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