Welcome to P K Kelkar Library, Online Public Access Catalogue (OPAC)

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1. Market Entry Strategies in Eastern Europe in the Context of the European Union : An Empirical Research into German Firms Entering the Polish Market / : [electronic resource] :

by Klug, Michael [author.] | SpringerLink (Online service).

Source: Springer eBooksMaterial type: book Book; Format: electronic available online remote; Literary form: not fiction Description: XVII, 202 p. online resource.Publisher: Wiesbaden : DUV, 2006.Online access: Click here to access online Availability: Items available for loan: PK Kelkar Library, IIT Kanpur (1).

2. Database Marketing : Analyzing and Managing Customers / : [electronic resource] :

by Blattberg, Robert C [author.] | Kim, Byung-Do [author.] | Neslin, Scott A [author.] | SpringerLink (Online service).

Source: Springer eBooksMaterial type: book Book; Format: electronic available online remote; Literary form: not fiction Description: XXIV, 872 p. online resource.Publisher: New York, NY : Springer New York, 2008.Online access: Click here to access online Availability: Items available for loan: PK Kelkar Library, IIT Kanpur (1).

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