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1.
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ELECTRONIC MARKETING AND THE CONSUMER
by Robert A. Peterson | Peterson,Robert A. Material type:  Book Description: xiii,193.Publisher: Sage Publications, California c1997Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.84 EL25P] (1).
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2.
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STATE OF THE NET
by Clemente,Peter C. Material type: Book Description: xix,179.Publisher: Mcgraw-Hill, New York c1998Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 004.678 C59S] (1).
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3.
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NET GAIN
by Hagel,John | Armstrong,Arthur G. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xv,239.Publisher: Harvard Business School Pr., Boston 1997Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.800285467 H12N] (1).
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4.
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BRANDING @ THE DIGITAL AGE
by Herbert No Meyers,Richard No Gerstman | Gerstman,Richard. Material type: Book Description: xii,178.Publisher: Palgrave, Hampshire c2001Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.827 B733] (1).
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5.
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STATEGIC INTERNET MARKETING .
by Dann,Susan | Dann,Stephen. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xxii,498.Publisher: John Wiley & Sons Austraslia, Ltd, Sydney 2000Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.84 D232S] (1).
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6.
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ONLINE CUSTOMER CARE
by Cusack,Michael. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xiv,265.Publisher: Asqc Quality Press, Milwankee 1998Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.812 C951O] (1).
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7.
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MANAGING CUSTOMER RELATIONSHIPS ON THE INTERNET
by Lindstrand,Angelika,Johanson,Jan | Sharma,Dharma Deo. Material type: Book; Format:
print
; Literary form:
not fiction
Description: x,307.Publisher: Elsevier, Amsterdam 2006Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.812 M311] (1).
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8.
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EDISTRIBUTION
by Lawrence,F. Barry,Jennings,Daniel F | Reynolds,Brian E. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xiii,248.Publisher: Thomson Learning, Inc., Australia 2003Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.78802854678 L435e] (1).
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9.
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SEARCH MARKETING STRATEGIES
by Colborn,James. Material type: Book; Format:
print
; Literary form:
not fiction
Description: 227.Publisher: Elsevier, Amsterdam 2006Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.872 C671S] (1).
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10.
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Social media 101
: topics and tips to develope your business online
by Brogan, Chris. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xiv, 337p.Publisher: Hoboken John Wiley & Sons 2010Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.872 B786s] (1).
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11.
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Social media marketing
: game theory and the emergence of collaboration
by Anderson, Eric. Material type: Book; Format:
print
; Literary form:
not fiction
Description: x, 188p.Publisher: Heidelberg Springer 2010Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.872 An23s] (1).
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12.
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Facebook marketing
: leveraging facebook's features for your marketing campaigns
by Carter, Brian | Levy, Justin. Edition: 3rdMaterial type: Book; Format:
print
; Literary form:
not fiction
Description: x, 222p.Publisher: Indianapolis Que Publishing 2012Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.872 C245f3] (1).
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13.
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Strategies in e-business
: positioning and social networking in online markets
by | Gil-Pechuan, Ignacio, Ed. Material type: Book; Format:
print
; Literary form:
not fiction
Description: vi, 165p.Publisher: New York Springer 2014Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 659.144 St82] (1).
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14.
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Social media analytics
: effective tools for building, interpreting, and using metrics
by Sponder, Marshall. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xiv, 316p.Publisher: New York Mcgraw Hill 2012Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.872 Sp66s] (1).
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15.
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Behavioral marketing
: delivering personalized experiences at scale
by Walters, Dave. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xxi, 229p.Publisher: New Jersey Wiley 2015Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.872 W171b] (1).
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16.
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Marketing Communication Policies
: [electronic resource] /
by Busch, Rainer [author.] | Seidenspinner, Margarete [author.] | Unger, Fritz [author.] | SpringerLink (Online service). Source: Springer eBooksMaterial type: Book; Format:
electronic
available online
 ; Literary form:
not fiction
Description: XI, 260 p. online resource.Publisher: Berlin, Heidelberg : Springer Berlin Heidelberg, 2007.Online access: Click here to access online Availability: Items available for loan: PK Kelkar Library, IIT Kanpur (1).
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