Welcome to P K Kelkar Library, Online Public Access Catalogue (OPAC)

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1. BUSINESS MARKETING MANAGEMENT

by Bingham,Frank G.

Material type: book Book Description: xxiii,632.Publisher: Ntc Business Books,New York c1998Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 B513B] (1).

2. MANAGING BUSINESS TO BUSINESS MARKETING COMMUNICATIONS

by De Bonis,J. Nicholas, Peterson,Roger S.

Material type: book Book Description: xxiii,372.Publisher: Ntc Business Books,New York c1997Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 D352M] (1).

3. BUSINESS MARKETING MANAGEMENT : B2B

by Hutt,Michael D.,Speh,Thomas W.

Edition: 9thMaterial type: book Book; Format: print ; Literary form: not fiction Description: xxx,658.Publisher: Thomson/South Western, Austrelia 2007Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.804 H976B9] (1).

4. BUSINESS MARKETING MANAGEMENT : B2B

by Hutt,Michael D.,Speh,Thomas W.

Edition: 9thMaterial type: book Book; Format: print ; Literary form: not fiction Description: xxx,658.Publisher: Thomson/South Western, Austrelia 2007Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.804 H976B9] (1).

5. BUSINESS MARKETING MANAGEMENT : B2B

by Hutt,Michael D.,Speh,Thomas W.

Edition: 9thMaterial type: book Book; Format: print ; Literary form: not fiction Description: xxx,658.Publisher: Thomson/South Western, Austrelia 2007Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.804 H976B9] (1).

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