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Welcome to P K Kelkar Library, Online Public Access Catalogue (OPAC)

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1.
SERVICES MARKETING MANAGEMENT

by Kasper,Hans,Helsdingen, Piet Van | Gabbott,Mark.

Edition: 2ndMaterial type: book Book; Format: print ; Literary form: not fiction Description: xviii,554.Publisher: John Wiley And Sons Ltd.,Chichester 2006Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 K153S2] (1).

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2.
Services marketing : people, technology, strategy

by Wirtz, Jochen | Lovelock, Christopher | Chatterjee, Jayanta.

Edition: 8th ed.Material type: book Book; Format: print ; Literary form: not fiction Description: xxii, 817p.Publisher: Noida Pearson 2018Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 658.8 W74s8] (1).

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