Welcome to P K Kelkar Library, Online Public Access Catalogue (OPAC)

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1. Consumer behaviour in India : econometric study

by Mahajan, B. M. (Brij Mohan).

Material type: book Book; Format: print ; Literary form: not fiction Description: xix, 382p.Publisher: New Delhi Concept Pub. Co. 1980Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 338.52120151 M277c] (1).

2. INNOVATION DIFFUSION MODELS OF NEW PRODUCT ACCEPTANCE

by Mahajan, Vijay | Wind, Yoram.

Material type: book Book; Format: print ; Literary form: not fiction Description: xvi,318.Publisher: Cambridge Ballinger 1986Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8343 In6m] (1).

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