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1.
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Cultural strategy
: using innovation ideologies to build breakthrough brands
by Holt, Douglas | Cameron, Douglas. Material type:  Book; Format:
print
; Literary form:
not fiction
Description: xv, 387p.Publisher: New Delhi Oxford University Press 2010Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.827 H742c] (1).
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2.
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Strategic brand management for B2B markets
: a road map for organizational transformation
by Sarin, Sharad. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xix, 262p.Publisher: New Delhi Sage 2010Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.827 Sa73s] (1).
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3.
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Inclusive branding
: the why and how of a holistic approach to brands
by Schmidt, Klaus | Ludlow, Chris. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xiii, 210p.Publisher: New York Palgrave 2002Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.827 Sch54i] (1).
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4.
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Brand management [4 v.]
by | Riley, Francesca Dall'Olmo, Ed. Material type: Book; Format:
print
; Literary form:
not fiction
Description: 4 v.(xxi, 407p, vi, 491p, vi, 378p, vi, 418p).Publisher: Los Angles Sage 2010Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.827 B733] (4).
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5.
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Professional services marketing
: how the best firms build premier brands, thriving lead generation engines, cultures of business development success
by Schultz, Mike | Doerr, John E. Edition: 2ndMaterial type: Book; Format:
print
; Literary form:
not fiction
Description: xv, 352p.Publisher: Singapore John Wiley & Sons 2013Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 Sch82p2] (1).
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6.
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The strategy of global branding and brand equity
by | Lee, Alvin | Yang, Jinchao | Mizerski, Richard. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xviii, 221p.Publisher: London Routledge 2015Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.827 St82] (1).
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7.
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The Definitive book of branding
by Kompella, Kartikeya [Ed.]. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xx, 408p.Publisher: London Sage 2014Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.827 D361] (1).
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8.
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How brands grow [pt.2 rev. ed.]
: including emerging markets services, durables, B2B and luxury brands
by Romaniuk, Jenni | Sharp, Byron. Edition: rev. ed. Description: xiv, 239p.Publisher: Australia Oxford University Press 2022Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 R661h pt.2] (1).
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