Welcome to P K Kelkar Library, Online Public Access Catalogue (OPAC)

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1. B2B BRAND MANAGEMENT

by Kotler,Philip | Pfoertsch,Waldemar.

Material type: book Book; Format: print ; Literary form: not fiction Description: xvi,357.Publisher: Springer-Verlag, Berlin 2006Availability: No items available Checked out (1).

2. GLOBAL BRAND STRATEGY

by Van Gelder,Sicco.

Material type: book Book; Format: print ; Literary form: not fiction Description: xii,260.Publisher: Kogan Page, London 2004Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.827 V26G] (1).

3. Brand aid : an easy reference guide to solving your toughest branding problems and strengthening your marketing position

by Vanauken, Brad.

Material type: book Book; Format: print ; Literary form: not fiction Description: xiv, 306p.Publisher: New York Amacom 2003Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.827 V269b] (1).

4. Brand management [4 v.]

by | Riley, Francesca Dall'Olmo, Ed.

Material type: book Book; Format: print ; Literary form: not fiction Description: 4 v.(xxi, 407p, vi, 491p, vi, 378p, vi, 418p).Publisher: Los Angles Sage 2010Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.827 B733] (4).

5. How brands grow [pt.2 rev. ed.] : including emerging markets services, durables, B2B and luxury brands

by Romaniuk, Jenni | Sharp, Byron.

Edition: rev. ed. Description: xiv, 239p.Publisher: Australia Oxford University Press 2022Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 R661h pt.2] (1).

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