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Welcome to P K Kelkar Library, Online Public Access Catalogue (OPAC)

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1.
BRAND POSITIONING

by Sengupta,Subroto.

Material type: book Book Description: viii,299.Publisher: Tata Mcgraw-Hill, New Delhi c1990Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.827 SE55B] (1).

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2.
BRAND POSITIONING

by Sengupta,Subroto.

Material type: book Book Description: viii,299.Publisher: Tata Mcgraw-Hill, New Delhi c1990Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 658.827 SE55B] (1).

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3.
BRAND POSITIONING

by Sengupta,Subroto.

Material type: book Book Description: viii,299.Publisher: Tata Mcgraw-Hill, New Delhi c1990Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 658.827 SE55B] (1).

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4.
EXPERIMENTAL MARKETING

by Schmitt,Bernd H.

Material type: book Book; Format: print ; Literary form: not fiction Description: xviii,280.Publisher: Free Press, New York 1999Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 SCH56E] (1).

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5.
BRAND ASSET MANAGEMENT : DRIVING PROFITABLE GROWTH THROUGH YOUR BRANDS

by Davis, Scott M.

Material type: book Book; Format: print ; Literary form: not fiction Description: xvi, 265p.Publisher: San Francisco Jossey-Bass Publishers 2000Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.827 D297b] (1).

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6.
MANAGING INDIAN BRANDS

by Kumar,S Ramesh.

Edition: 2ndMaterial type: book Book Description: xii,356.Publisher: Vikas Publishing House Pvt. Ltd., New Delhi c2002Availability: No items available Checked out (1).

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7.
BRAND MANAGEMENT

by Moorthi,Y L R.

Material type: book Book Description: xi,171.Publisher: Vikas Publishing House Pvt. Ltd., New Delhi c2003Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8270954 M789B] (1).

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8.
BRANDING @ THE DIGITAL AGE

by Herbert No Meyers,Richard No Gerstman | Gerstman,Richard.

Material type: book Book Description: xii,178.Publisher: Palgrave, Hampshire c2001Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.827 B733] (1).

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9.
NOTE ON PRICING STRATEGIES FOR BRANDED CONSUMER PRODUCTS

by Vora,M. N.

Material type: book Book Description: 28.Publisher: Indian Institute Of Management, Ahmedabad c1987Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 658.816 V91N] (1).

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10.
JASMINE

by Banerjee,Bibek.

Material type: book Book Description: 16.Publisher: Indian Institute Of Management, Ahmedabad c1999Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.827 B222J] (1).

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11.
ASHIMA ATTIRES (A)

by Banerjee,Bibek | Raghuram,G.

Material type: book Book Description: 27.Publisher: Indian Institute Of Management, Ahmedabad c1998Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.802 B431] (1).

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12.
ASHIMA ATTIRES (B)

by Banerjee,Bibek | Raghuram,G.

Material type: book Book Description: 16.Publisher: Indian Institute Of Management, Ahmedabad c1998Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.802 B431A] (1).

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13.
BRAND MANNERS

by Pringle,Hamish | Gordon,William.

Material type: book Book; Format: print ; Literary form: not fiction Description: ix,314.Publisher: John Wiley, Chichester 2001Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.827 P936B] (1).

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14.
CREATING CORPORATE REPUTATIONS

by Dowling,Grahame.

Material type: book Book; Format: print ; Literary form: not fiction Description: xx,299.Publisher: Oxford Univ. Pr., Oxford 2001Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 659.2 D756C] (1).

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15.
THE ESSENTIAL BRAND BOOK

by Ellwood,Iain.

Edition: 2ndMaterial type: book Book; Format: print ; Literary form: not fiction Description: xi,321.Publisher: Kogan Page, London 2002Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.827 EL53E2] (1).

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16.
B2B BRAND MANAGEMENT

by Kotler,Philip | Pfoertsch,Waldemar.

Material type: book Book; Format: print ; Literary form: not fiction Description: xvi,357.Publisher: Springer-Verlag, Berlin 2006Availability: No items available Checked out (1).

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17.
THE MAKING OF A NAME

by Rivkin,Steve | Sutherland,Fraser.

Material type: book Book; Format: print ; Literary form: not fiction Description: x,275.Publisher: Oxford Univ. Pr., Oxford 2004Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.827 R526M] (1).

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18.
GLOBAL BRAND STRATEGY

by Van Gelder,Sicco.

Material type: book Book; Format: print ; Literary form: not fiction Description: xii,260.Publisher: Kogan Page, London 2004Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.827 V26G] (1).

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19.
Designing brand identity

by Wheeler, Alina.

Edition: 2ndMaterial type: book Book; Format: print ; Literary form: not fiction Description: vii, 280p.Publisher: New Jersey John Wiley & Sons 2006Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.827 W561d2] (1).

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20.
Branding a store : how to build successful retail brands in a changing marketplace

by Floor, Ko.

Material type: book Book; Format: print ; Literary form: not fiction Description: 360p.Publisher: London Kogan Page 2007Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.827 F659b] (1).

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