Welcome to P K Kelkar Library, Online Public Access Catalogue (OPAC)

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1. MARKETING OF BANKING SERVICES

by Seth,Rajeev K.

Material type: book Book; Format: print ; Literary form: not fiction Description: xv,236.Publisher: Macmillan, New Delhi 1997Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 332.10688 SE75M] (1).

2. The Routledge companion to financial services marketing

by | Harrison, Tina, Ed | Estelami, Hooman, Ed.

Material type: book Book; Format: print ; Literary form: not fiction Description: xxx, 576p.Publisher: London Routledge 2015Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 332.10688 R765] (1).

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