Welcome to P K Kelkar Library, Online Public Access Catalogue (OPAC)

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1. Using qualitative research in advertising : strategies, techniques and applications

by | Morrison, Margaret A.

Edition: 2ndMaterial type: book Book; Format: print ; Literary form: not fiction Description: xv, 218p.Publisher: Los Angeles Sage 2012Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 659.1072 Us4q2] (1).

2. MEASURING ADVERTISING READERSHIP AND RESULTS

by Starch, Daniel.

Material type: book Book Description: 270.Publisher: New York Mcgraw-Hill c1966Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 659.1 St28me] (1).

3. PROCEEDINGS OF THE ANNUAL CONFERENCE

Description: v.,Y.Publisher: New York 1955-Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 659.1 Ad96p] (1).

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