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Welcome to P K Kelkar Library, Online Public Access Catalogue (OPAC)

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1.
ADVERTISING MANAGEMENT

by Aakar, David D.

Material type: book Book; Format: print ; Literary form: not fiction Description: 399.Publisher: New Jersey, Englewood Cliffs Prentice-Hall 1975Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 658.916591 Ad96] (1).

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2.
HANDBOOK OF ADVERTISING MANAGEMENT

by Barton, Roger.

Material type: book Book; Format: print ; Literary form: not fiction Description: 1 v.Publisher: New York Mcgraw-Hill 1970Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 659.10202 B285h] (1).

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3.
MANAGING ADVERTISING EFFECTIVELY

by Corkindale, David | Kennedy, Sherril.

Material type: book Book; Format: print ; Literary form: not fiction Description: 95.Publisher: Bradford M. C. B. 1975Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 659.1 C813m] (1).

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4.
ADVERTISING MANAGEMENT

by Aaker, David A | Myers, John G.

Edition: 2ndMaterial type: book Book; Format: print ; Literary form: not fiction Description: xiii,560.Publisher: New Delhi Prentice-Hall 1983Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 659.1 Aa41a2] (1).

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5.
ADVERTISING MANGEMENT

by Harper W. Boyd,Joseph W. Newman | Newman,Joseph W.

Material type: book Book Description: xi,568.Publisher: D. Reidel, Dordrecht c1965Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 659.1 AD96A] (1).

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6.
ADVERTISING MANAGERS HANDBOOK

by Bly,Robert W.

Edition: 2ndMaterial type: book Book; Format: print ; Literary form: not fiction Description: xiv,770.Publisher: Prentice Hall, New Jersey 1999Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 629.1 B629A2] (1).

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7.
STRATEGIC ADVERTISING MANAGEMENT

by Percy,Larry | Elliott,Richard.

Edition: 2ndMaterial type: book Book; Format: print ; Literary form: not fiction Description: xviii,335.Publisher: Oxford Univ. Pr., Oxford 2005Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 659.1 P412S2] (1).

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