PKK Library catalog › Results of search for 'su:{Advertising -- Costs}'

	1.	ADVERTISING BUDGET by Kelly, Richard J \| Ahlgren, Herbert A. Material type: Book Description: 290.Publisher: N. Y. Association Of National Advertisers c1967Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 659.1 K298a] (1). Place hold Add to cart (remove)
	2.	Sunk costs and market structure : price competition, advertising, and the evolution of concentration by Sutton, John. Material type: Book; Format: print ; Literary form: not fiction Description: 577p.Publisher: Cambridge The Mit Press 1991Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 338.6 Su87s] (1). Place hold Add to cart (remove)
	3.	MANAGEMENT OF THE ADVERTISING FUNCTION by Oxenfeldt, Alfred Richard \| Swan, Carroll J. Material type: Book Description: 88.Publisher: Belmont, Calif. Wadsworth Pub. 1964Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 659.1 Ox2m] (1). Place hold Add to cart (remove)

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